at.Mumbai, India
Independent creative practice / Selected work
Illustrated portrait of Abhinandan Tejaswi with orange glasses and a sketched construction-line background01 / A WORK IN PROGRESS

ABHINANDAN
TEJASWI.

Creative Direction. Writing.
Film. Digital. Ideas.

Twenty-something years of making things
people might actually watch.

Start somewhere ↓
The long way around.
01 / A place to beginFilm / 00:45

A different
perspective.

CNBC-TV18 Prime / Launch Film ↗
1280 × 72000:45 / SOUND ON
02 / Selected workDifferent formats. Same curiosity.
↳

The medium
keeps changing.

All 13 films ↗
A note on the way

Some were 30 seconds.
Some were websites.
Some were printed.
Some didn’t have
a format yet.

Keep going. ↓
A small motorcycle rider in a vast mountain plain
THERE WERE DETOURS.Field notes / 01
03 / The early internetDigital / Interactive

Made to
be clicked.

A microsite created to launch Vodafone’s customised Busy Message feature, letting users record or upload their own message.

The project ↗
Vodafone / Busy MessageInteractive archive
01 Busy Message timeline
02 Messages and waveform
03 Name and icon selection
04 Message audio player
05 Recording instructions
06 Upload message form
07 Upload instructions

Seven screens. One experience.

01 / 07
Emirates / Animated banners

A world in
a small window.

Explore the three banners ↗
04 / Off the screenPrint / Campaigns

Worth
a second look.

Print archive ↗

21 Years Of CNBC-TV18

Print campaign / Three executions ↗
A motorcycle beside a high-altitude lake
SOMEWHERE BETWEEN ONE THING AND THE NEXT.Field notes / 02
05 / No brief requiredProactive / Speculative

adidas
Physics of Performance

At the peak of performance, athletes make physics feel impossible.

Proactive / speculative campaign

AI-assisted imagery. A self-initiated concept.
Not commissioned by Adidas.

Explore the idea ↗
06 / The next medium

Another tool.
The same curiosity.

Ideas, art direction and storytelling.
Now with a few new ways to make them.

AI-assisted work ↗
07 / Find your own wayThe complete index

There’s more.

ProjectClientYearFormat
CNBC-TV18 PrimeCNBC-TV18 PrimeLaunch FilmThink before you investCNBC AwaazPublic service filmCorner SeatChannel [V]TV promoLeadershipCNBC-TV18Brand promoMad About MarketsCNBC-TV18TV promoCNBCTV18.comCNBC-TV18Digital launch promoBro Bytes: Sai Swad DosaHistory TV18Digital film777 ContestChannel [V]Contest promoBro Bytes: Ashok Vada PavHistory TV18Digital filmGST 2.0CNBC Awaaz2025TV promoCNBC-TV18 Prime: Brand PromoCNBC-TV18 Prime2025Brand Promo30 Under 30Forbes India2023Promotional filmHutch Live SearchHutchAnimated viralBusy Message CampaignVodafoneMicrositeWelcome to the ZooZoo worldVodafoneMicrositeA world in a small windowEmiratesAnimated web banners21 Years Of CNBC-TV18CNBC-TV18Print campaignadidas: Physics of Performanceadidas2026Proactive / speculative campaign